RESPONSIVE WEBSITE

Tuckernuck

Tuckernuck is a rapidly growing fashion and lifestyle brand with customers around the country. After seeking out an agency with deep e-commerce experience and a real commitment to collaboration, the Tuckernuck founders hired Functionaire in 2020. Since then, we have served as their UX/UI design team and de facto UX leadership. Over the course of this retainer, we’ve collaborated on projects including: navigation redesign, design for a Product Reviews platform, and pattern library development. We also conduct user research and support their Google Analytics projects to help Tuckernuck’s marketing and product team gather the data they need to prioritize future enhancements.

PROJECTS

  • Navigation Redesign

  • Yotpo Customer Reviews Integration

  • Monogram Tool Redesign

  • Email Campaigns - Audit and Redesign

  • Shopify Replatforming

  • User Research

HOW WE WORK WITH TUCKERNUCK

  • 100% remote

  • using Slack, Monday, Jira, and Zeplin

  • weekly standing meetings and ad hoc design reviews

  • with their COO, creative director, graphic designers, and 3rd party developers

 

CONTRIBUTIONS

UX Design
UI Design
Research

 

INDUSTRY

E-commerce

Functionaire usability testing & research for Tuckernuck
Mobile website design for Tuckernuck reviews
Tuckernuck Responsive Website Design
Tuckernuck Customer Journey Maps

  • "I had the pleasure of working with Functionaire through a site migration. They truly felt like an extension of our team. The recommendations they made were specific and unique to our brand because they took the time to really understand our customer and our goals. I knew I could count on them every step of the way."

    – Ashley Peery, eCommerce Product Manager, Tuckernuck

  • "I've been working closely with the Functionaire team and especially Melanie for the past year. They are very detail-oriented and easily navigate and transition with our design updates and brand guidelines. I am so happy and would recommend to anyone who needs supplemental help with their ux/ui design!"

    – Judy Anthos, Senior Graphic Designer, Tuckernuck

  • "We have been working with Functionaire for 3+ years now and view them as a true extension of our team. If we could have them all to ourselves, we would! With their partnership over the years, we have successfully redesigned various elements of our website, conducted useful user testing and research, entered into new third party vendor relationship with their consultation and guidance, launched a formal Loyalty program, redesigned our post-purchase journey experiences (to name a few initiatives)."

    – Emily Grayson, VP of Operations & Chief of Staff, Tuckernuck