A colorful graphic with floral and abstract patterns, featuring a large red and purple exclamation mark on the left side. The right side has text inviting to a UX/UI trivia event on August 20, with the phrase "Join us for UX/UI trivia" and the date.

PUBLIC EVENT | AUGUST 20, 2025

Functionaire Hosting UX/UI Trivia at Forward Fest

Passionate about UX? UI-curious? Plain old competitive? As part of Forward Fest, we’re hosting an hour-long pub-trivia event open to everyone—from first-timers to seasoned pros. Beer will be served. Hamburger menus will be debated. Winners will be crowned.

Wednesday, August 20 at 5pm.
The Deliciouser 931 E Main Street

Event poster for Scrum Day in Madison, WI, on October 23, 2024, featuring a modern building and decorative stars.

PUBLIC TALK | OCTOBER 23, 2024

Functionaire Founders Presenting at ScrumDay

The theme for ScrumDay 2024 is Deliver Products with Value. Eliana Stein and Barbara Gulten will present “A Case Study in Product Innovation” of how customer journey mapping helped Kimberly-Clark envision a new IoT product. We’ll share how visualizing the user experience fostered empathy, enhanced product development, and drove customer-centric innovation.

Use the discount code ‘functionaire’ for 25% off tickets (may be used once per ticket purchased).

Colorful tree logo with the words Aspen Ideas Health against a backdrop of green mountains and a blue sky with clouds.

CONFERENCE | JUNE 20-23, 2024

Aspen Ideas: Health

Functionaire’s commitment to enhancing healthcare is no coincidence; it is a passion that drives our collaboration with numerous clients in the industry. We are thrilled to be attending Aspen Health to hear about cutting-edge research, tech, and policy. Let’s connect in the Rockies and discuss collaborating on your next project.

🎥 Watch our top 5 talks from the conference!

  1. What Animal Health Can Teach Us

  2. The Second Fifty: Mid-Life and Beyond

  3. Promise and Perils of Artificial Intelligence

  4. Atul Gawande, Advocating for a Global Immune System

  5. The Menopause Brain

Logo with a white circle containing 'fn' next to a stylized blue and black eagle head, separated by an 'x'

NEW PARTNERSHIP | MAY 20, 2024

Functionaire Partners with Osprey to Bolster Design & Development Expertise

We’re thrilled to announce a new affiliate partnership with The Osprey Group - a leading software development consultancy! This collaboration combines Functionaire’s UX/UI design expertise with Osprey’s in-depth engineering capabilities, offering clients a seamless product development journey from concept to implementation.

We’re excited to embark on this journey with Osprey and empower businesses to achieve their digital transformation goals.

A conference or seminar room with attendees seated at tables, watching a presentation on stage. The stage has large screens displaying logos of sponsors and a slide titled 'Success Factors'. Two speakers are on stage, one standing and one seated. The room has a wooden floor and potted plants.

PUBLIC TALK | JANUARY 18, 2024

Innovation Toolkit: Customer Journey Maps

In this public talk and mini-workshop hosted by Women in Technology Wisconsin (WIT), Functionaire discussed how to create a customer journey map, who should be involved, and how to use it.

Articles

  • Stylized black eye with a diagonal line through it and green and white iris, with yellow sound waves and a blue background, symbolizing privacy or no audio.

    6 ways to keep fresh as a UX designer

    Written by Eliana Stein and Barbara Gulten

    READ ON BOOTCAMP
  • A healthcare worker checks a patient's blood pressure using a cuff and medical monitor in a clinical setting.

    Designing for Generations - A Look at UX in Healthcare

    Written by Barbara Gulten and Eliana Stein

    READ ON UX BOOTH
  • A woman filming or photographing a group of people in a living room with large windows and a potted plant.

    Case Study: Conducting User Research with an Interpreter

    Written by Barbara Gulten and Eliana Stein

    READ ON UX BOOTH

In the Wild

🚀 𝗡𝗲𝘄 𝗖𝗮𝘀𝗲 𝗦𝘁𝘂𝗱𝘆: 𝗗𝗲𝘀𝗶𝗴𝗻𝗶𝗻𝗴 𝗳𝗼𝗿 𝗖𝗼𝗻𝗳𝗶𝗱𝗲𝗻𝗰𝗲 𝗶𝗻 𝗔𝗜-𝗗𝗿𝗶𝘃𝗲𝗻 𝗗𝗶𝗮𝗴𝗻𝗼𝘀𝘁𝗶𝗰𝘀 Each year, radiologists gather at the Radiological Society of North America (RSNA) meeting, the major conference in the field
𝗧𝗵𝗶𝗻𝗸 𝘆𝗼𝘂 𝗸𝗻𝗼𝘄 𝗨𝗫? 𝗣𝗿𝗼𝘃𝗲 𝗶𝘁. Join us at The Forward Festival for UX TRIVIA — hosted by Functionaire! From infamous UIUX fails to breakthrough design principles, we’re serving up a fast-paced, fun competition for desig
In our June newsletter, we shared our take on Apple’s new “liquid glass” UI. Our Director of Design, Eliana Stein called it!… and we all found it fussy and hard to decipher—and ours was hardly the only unfavorable revie
Just took a customer survey from Anthropologie — and it was a great reminder that even surveys are part of the customer experience. 𝗪𝗵𝗮𝘁 𝘄𝗼𝗿𝗸𝗲𝗱 𝘄𝗲𝗹𝗹: ✅ An enticing incentive upfront — motivation to participate. 𝗪𝗵𝗮𝘁 𝗺
Functionaire Fun Facts: Eliana, our co-founder and Director of Design, in her own words... ☕ Caffeine has no effect on me — I drink coffee and tea morning, noon, and night. 🚲 I didn’t learn to ride a bike until I moved to Madison (over 3
Functionaire Fun Facts: Tim, our SEO expert, met his wife in a capoeira club on the University of Wisconsin-Madison campus - says “our first conversation was halfway between a spin kick and a samba”. He’s passionate about languages
Functionaire Fun Facts: Did you know our senior UI/UX designer and branding expert, Melanie Balsis, is not only passionate about design—but also music? When she’s not kayaking, Melanie is behind the 🎹 piano or on percussion. She’s
Functionaire Fun Facts: One of our founders, Barbara Gulten , is a #deltagirl and ✈️ card collector (obsessed). She got her hands on a brand new #DeltaCentennial card and the original for the same flight from Asheville to Madison.
We attended the Women in Technology Wisconsin (WIT) event in Milwaukee hosted by @_directsupply at their Innovation & Technology Center. Sunil Kripalani gave a warm welcome talk followed by Christine Nicometo sharing her tips on storytelling. Gr
🪄 𝐖𝐞 𝐚𝐬𝐤𝐞𝐝 𝐂𝐡𝐚𝐭𝐆𝐏𝐓 𝐟𝐨𝐫 𝐬𝐨𝐦𝐞 𝐩𝐫𝐞𝐝𝐢𝐜𝐭𝐢𝐨𝐧𝐬 𝐨𝐟 𝐀𝐈 𝐢𝐧 𝐔𝐗 𝐟𝐢𝐞𝐥𝐝. 𝐖𝐞 𝐠𝐨𝐭 3 𝐩𝐫𝐞𝐝𝐢𝐜𝐭𝐢𝐨𝐧𝐬 𝐛𝐚𝐜𝐤. 𝐇𝐞𝐫𝐞 𝐢𝐬 𝐭𝐡𝐞 𝐬𝐞𝐜𝐨𝐧𝐝 𝐨𝐧𝐞: 2️⃣ Conversational & Generative UX Takes Center Sta

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