iPHONE APP

GenoPalate

GenoPalate offers people a way to learn about their nutritional genetic predispositions through DNA testing. At the time that GenoPalate contacted us, their business model was focused on providing customers a one-time report. We were hired to support their transition to a service that provides people with day-to-day nutritional support. To understand what would be valuable to their customers and what would encourage engagement, we conducted research with current and prospective customers. Our research findings drove ideation and prioritization exercises. The outcome was threefold: launching a user-friendly mobile app that customers could reference when grocery shopping and cooking (4.6 star average rating in the App store); a desktop application with redesigned infographics that significantly improved user’s understanding of the data; and a product roadmap for additional features.  

HOW WE WORK WITH GENOPALATE

  • 100% remote

  • using Slack, Monday, Miro, and Zeplin

  • interdisciplinary design-thinking workshop to kickoff

  • weekly design reviews 

  • with their COO, CTO, product manager, tech lead, and internal UX designer

 

CONTRIBUTIONS

UX Design
UI Design
Prototyping
Research

 

INDUSTRY

Nutrition & Wellness

GenoPalate iPhone app
Research session for GenoPalate on a laptop
GenoPalate iPhone app on three screens

“Functionaire were a treat to work with! They are very collaborative and were adaptable when it came to doing what worked for our organization specifically. They helped us greatly with creating actual UX designs while also helping us learn best practices for UX and user research sessions. Would definitely recommend!”

— Hannah Pekarek, Product Manager, GenoPalate